What does ‘Be Yourself’ really mean?

One of the most multidimensional advice someone can give you, and mind you, people mostly rake out this complicated abstract piece of advice in a casual-profound tone, is ‘be yourself’. I have often been super confused whenever somebody would ask me to be myself. How to be successful? Be yourself. How to ace an interview? Just be yourself. How to spend your life? By being yourself. There’s this entire commercial industry full of life advises, holistic life-approach coaches and career counselors instrumentally and religiously teaching you how to be someone else, and when you successfully master the 9/10 points on how to be someone else, the 10th point is to be yourself. What the hell?! If that doesn’t deploy fits of existential crisis in you, what does?
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